ABOUT

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JUTHO is a sustainable contemporary fashion label based in Adelaide, Australia established in 2020 by Danish fashion designer Julie Thornberg-Thorsøe.

 

JUTHO represents the conscious generation of strong minded and confident women aiming to create their own independent style and storytelling with a curated mix of effortless essentials and statement pieces.

 

Julie's unwavering love and priority for artisanal pieces sees her work balance the synergy between, colour, texture, silhouettes and shapes into wearable and unique designs with craftsmanship underpinning the JUTHO quality of design.

 

JUTHO releases two collections annually plus the release of unique single pieces throughout the year.

DESIGN WITH LONGEVITY IN MIND

At JUTHO we are passionate about slow fashion and developing sustainable ways to create ‘everyday wearable art pieces’ with a focus on sustainability as well as creating designs with aesthetics to achieve bespoke and adored items to be kept, loved and worn longer than your average piece.

“I believe there is a responsibility for the fashion industry to respect and protect the environment. This approach is constantly evolving and I see the importance in continually evaluating strategies and social responsibilities to address a more sustainable fashion future.”

JUTHO values sustainability therefore the pieces are designed and produced by Julie from her studio in Adelaide. Being a qualified tailor, Julie highly considers the tailoring and craftsmanship in the design process making each production of superlative quality and designed with a longevity in mind.

All fabrics are handpicked by Julie. Approximately 80 % of the products are made from fabric remnants, short ends or *dead stock. This makes each garment unique, as most of the garments will be limited in stock or exclusive one of a kind pieces.

About 90% of all fabrics used are natural fibres including, silk, linen, cotton, leather and wool with some very limited use of semi synthetics such as rayon and viscose.

JUTHO will continue to address the sustainable integrity of the label as it evolves.

*dead stock: end of rolls and fabric left from larger companies overproduction.