A NEW CHAPTER
OVER THE PAST FEW YEARS, JUTHO HAS GROWN AND CHANGED IN MANY WAYS, AND THE NEXT CHAPTER IS ALREADY IN MOTION.
FOR THOSE WHO HAVE FOLLOWED THE BRAND FOR A WHILE, YOU MAY KNOW THAT JUTHO'S STUDIO HAS BEEN BASED AT ÁST ATELIER.
AS ÁST HAS CHANGED, SO HAS JUTHO, AND I'D LIKE TO SHARE A LITTLE ABOUT WHAT'S HAPPENING NEXT.
J U T H O X Ást Atelier
I CO-FOUNDED ÁST ATELIER IN ADELAIDE ARCADE AS A SPACE THAT BROUGHT TOGETHER INDEPENDENT ARTISTS, MAKERS AND DESIGNERS. IT WAS HOME TO A SMALL GALLERY/RETAIL SPACE AND TAILORING STUDIO, BUT MORE IMPORTANTLY, IT WAS A SPACE THAT CELEBRATED CRAFTSMANSHIP AND CREATED A COMMUNITY AROUND INDEPENDENT ARTISTS, MAKERS AND DESIGNERS, WHERE VISITORS COULD SLOW DOWN AND DISCOVER THOUGHTFULLY MADE WORK, CONNECT WITH THE PEOPLE BEHIND IT, AND LEARN MORE ABOUT THE CRAFTSMANSHIP AND PROCESS BEHIND EACH PIECE.
JUTHO'S STUDIO WAS BASED THERE FROM THE BEGINNING.
TODAY, ÁST ATELIER IS MOVING AWAY FROM BEING A PHYSICAL SPACE AND IS INSTEAD BECOMING AN ONLINE PLATFORM DEDICATED TO DISCOVERING AND SUPPORTING ARTISTS AND MAKERS FROM AROUND THE WORLD. THE IDEA IS TO CREATE A PLACE WHERE PEOPLE CAN DISCOVER THOUGHTFUL, WELL-CRAFTED WORK FROM INDEPENDENT CREATIVES, NO MATTER WHERE THEY ARE BASED.
ALTHOUGH ÁST IS CHANGING, IT WILL CONTINUE TO BE AN IMPORTANT PART OF JUTHO'S JOURNEY.
J U T H O X Ást Atelier COLLABORATION
JUTHO WILL CONTINUE TO HAVE IT'S OWN ONLINE STORE, WHERE FUTURE COLLECTIONS WILL BE RELEASED AS THEY ALWAYS HAVE BEEN.
ALONGSIDE THAT, I'LL ALSO BE CREATING A SMALL NUMBER OF PIECES EXCLUSIVELY FOR ÁST ATELIER.
THESE GARMENTS WILL ONLY BE AVAILABLE THROUGH ÁST ATELIER'S ONLINE STORE AND WON'T BE RELEASED ON THE JUTHO WEBSITE.
SOME WILL BE ONE-OFF PIECES, WHILE OTHERS WILL BE MADE IN VERY LIMITED EDITIONS, OFTEN USING FABRICS OR IDEAS THAT NATURALLY SUIT A SMALLER RELEASE.
I LIKE THE IDEA OF GIVING THESE PIECES A HOME OF THEIR OWN, WHILE ALLOWING JUTHO'S MAIN COLLECTIONS TO CONTINUE GROWING IN THEIR OWN DIRECTION.
WHAT'S HAPPENING AT THE MOMENT
SINCE ÁST ATELIER HAS NOW MOVED ONLINE, JUTHO IS CURRENTLY IN THE PROCESS OF RELOCATING TO A NEW STUDIO.
WHILE JUTHO TRANSITIONS INTO ITS NEW STUDIO, I'VE DECIDED TO RELEASE ALL OF THE REMAINING GARMENTS CREATED AT ÁST ATELIER THROUGH THE ONLINE STORE. THESE PIECES MARK THE END OF ONE CHAPTER, WHILE ONLY A COUPLE OF STYLES REMAIN AVAILABLE FOR PRE-ORDER UNTIL THE NEXT COLLECTION ARRIVES.
ONCE THE NEW STUDIO IS SETTLED, JUTHO WILL RETURN WITH A NEW COLLECTION OF MADE-TO-ORDER PIECES IN A CAREFULLY SELECTED RANGE OF FABRICS AND SIZES.
I'M LOOKING FORWARD TO SHARING WHAT'S NEXT.
THANK YOU FOR FOLLOWING ALONG AND SUPPORTING JUTHO AS IT CONTINUES TO EVOLVE.